Analysis and usage of customer data

The analaysis and usage of customer data, or Analytical CRM as it is often known, is a vital element in understanding how and why your customers transact with your organisation. More importantly, profiling those customers will help you determine how you should seek new customers. Our associate company, CJH Associates, specialises in Analytical CRM. For further details, please see their web site, www.cjhassociates.demon.co.uk.